About Your Marketing DNA

Marketing + Brand + Communications + Business Development

Marketing in the context of the business

My experience spans strategy and hands-on execution, allowing me to move between the bigger picture and the detail needed to put it into practice.

I combine big-picture strategic thinking with a strong eye for execution. I look beyond individual marketing activities to understand how they connect to your customers, commercial priorities and wider business.

Big-picture, business-first approach

Strategy & execution

What I bring

Every business has its own marketing DNA.

Your customers, positioning, commercial model, customer journey and capabilities all shape what effective marketing looks like. There is no universal formula. The right approach comes from understanding how those elements fit together and where marketing can create the greatest value.

Twenty years of international experience across marketing, brand, communications, business development and senior management.

I take a business-first approach to marketing:

understand the business
↓
understand the customer and the commercial priorities
↓
then determine what marketing needs to do

Hi, I'm Natascha!

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Why
Your Marketing DNA?

Senior, international experience

20 years across marketing, brand, communications and business development, spanning B2B and B2C businesses and multiple international markets.

Business & commercial perspective

Senior management and cross-functional experience means I understand marketing in the context of commercial priorities, operations, resources and wider business objectives.

Strategy & execution

Experience across both strategy and hands-on implementation means I can move from identifying problems and opportunities to putting solutions into practice.

Commercial judgement

I focus on what matters most, challenging assumptions and prioritising opportunities based on likely impact, feasibility and available resources.