About
Your Marketing DNA

With 18 years in senior, international marketing operations (corporate and freelance), I take a top-down approach to marketing: start with business goals and audience, then shape strategy and execution around that.

18 years marketing experience

Marketing + Branding + Communications + Sales

More than just marketing

In terms of strategy, I specialise in
aligning all the various marketing channels and integrating them seamlessly into wider business goals.

At the tactical level I implement and optimise Klaviyo flows, campaigns, website UX and content to attract, convert and retain customers.

While I do have an extremely keen eye for detail when it comes to execution, I am a big-picture strategist — creating harmony across touchpoints to build brand coherence, equity and distinct positioning.

Big-picture, business-centric approach

Strategy & execution

8 reasons to work with me

Experienced Marketing Expert:
Long-standing senior experience across B2B2C and DTC, giving your brand access to proven expertise across multiple sectors.

Strategy & Execution in One:
Combines high-level strategy with hands-on implementation, resulting in faster, seamless delivery without hand-offs or misalignment.

Business & Operational Understanding:
Marketing designed to fit within your business operations and profit centres ensuring campaigns support your broader business goals, not just marketing objectives.

Senior Management & Leadership:
Senior-level experience managing international teams and cross-functional departments ensures marketing initiatives are coordinated, integrated, and executed smoothly.

Global Insight:
International experience across Asia, the Middle East, Europe, and Africa enables strategies tailored for global scaling or adapted to regional nuances that resonate with your audience’s culture.

Communication Expertise:
Skilled communicator with insight into human psychology and behavioural triggers creates messaging that engages, converts, and retains your clients.

Data-Driven & Outcome-Focused:
Recommendations guided by analytics and clear KPIs helping you see measurable impact and make informed decisions.

Actionable Roadmaps:
Practical, prioritised plans give you clarity and steps you can implement immediately to generate results.

Every business is built on its own Marketing DNA — the core building blocks that shape how a brand communicates, connects, and grows.
Strong DNA leads to strong marketing, and strong marketing drives strong business.

By focusing on the
foundational elements — strategy, positioning, and consistent execution — Marketing DNA ensures your brand isn’t just spending on marketing, but investing in a
long-term, sustainable growth engine that delivers ongoing returns.

Hi, I'm Natascha!

This website and domain are owned and operated by Human Defined LLC.